Creative Ways to get Your Home SOLD!
Let’s face it, even in a seller’s market, it’s a competitive market. That’s why it’s so important that you hire an agent that is going to be committed to doing what it takes to get your home SOLD!
Now most agents just put a sign in the yard, place it on the MLS and pray another agent comes and sells it for them. That’s lazy. Hiring the right agent can make the difference in dollars. Below are some tips to get the job done!
You’ve heard of staging homes, right? Well, it’s just as important to stage the exterior of your home too. Why? Buyer’s want the full experience when it comes to living in your home. They want to be able to know what it’s like to host a BBQ in the afternoon. They want to know the best place to put the umbrella in the west facing yard. Do what you can to make your exterior as inviting as your interior.
Get very real about pricing. That’s the one thing you can’t experiment with. I know what you’re thinking… Why can’t I price high so I have room to negotiate the price down to what I will take. That’s the wrong approach. You see when buyers see homes that are over priced off the bat they are turned off. Immediately! When a home is properly priced it will garner multiple offers and allow you to get the most amount of money in the least amount of time.
Clue yourself into the competition. If there are other homes for sale in the neighborhood then go tour them. Get inside, see what they’ve done and how to best position your home to compete. If your neighbor’s home is staged, painted, cleaned and all around in good condition, yours, it must be 10 times better!
Most home buyer’s start their search online. That’s why high quality pictures are so important! Photos must be professional, not taken with an iPhone and must present your home in the best light. Depending on the size of your home, you should have no less that 12 pictures. More is better. Studies show that homes with less than 6 pictures get the least amount of views.
Related Article: 8 Ways to Add Value to Your Home.
Related Article: The Naked Truth about Photos! (( Your eyes might get burned from this article, you’ve been warned!))
Along the same lines of photos is the video tour. Most tours, in my opinion, are terrible because they use soft slow music and the pictures bounce around. I like things a little fast and up beat. Get lively! Get funky! I use a program called Animoto. It’s not just for realtors. Animoto allows the creator to stitch together videos quickly with awesome music. For examples of the video tours we use, check out my YouTube Channel.
I don’t care what your agent says, open houses work and they are very effective ways to sell your home. However, they need to be done correctly. So what does that mean? A Saturday open house actually starts on the Monday before. That’s right! It starts a week early. When we do open houses we go knock on at least 40 doors and invite the neighbors. We have a letter that is written from you to invite the neighbors to the home to take a look. It also gives them the opportunity to invite their friends who might want to move into the neighborhood. Then we create a social media buzz by inviting everyone we know. Paid advertising on Facebook works the best.
Speaking of social media. Set up a Facebook page for your home- or we can do that. Also, put a check in spot attached to the Facebook Page so people can see it when you check in there and take a look at all the pictures. Selling homes isn’t tricky. It’s just taking some more time to do it.
Chris Spade is a top producing agent at Keller Williams San Diego Metro. Thinking of Selling your Home? Call Chris at 619-320-5467. If you’re looking to BUY a home, search Homes on the GO, by downloading our mobile app.
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